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Obstacles Welcome
How to Turn Adversity into Advantage in Business and in Life
By Ralph de la Vega
Ralph de la Vega, president and CEO of AT&T Mobility and Consumer Markets, shares the lessons learned in business and in life along the journey from Cuba to Corporate America.
Ralph de la Vega arrived in the United States from Cuba in 1962. He was alone. He was scared. He was 10. Separated from his parents by Cuban authorities just moments before they were to board a plane to Miami, de la Vega was baptized early—and abruptly—in the waters of adversity. But while the boy would never have chosen such circumstance, it’s the man who can look back and say he would not have changed it.
In Obstacles Welcome, de la Vega recounts his journey as a young Cuban immigrant to president and Chief Executive Officer of AT&T Mobility and Consumer Markets. De la Vega takes readers behind the scenes of the Internet revolution and chronicles the incredible obstacles intrinsic to successfully merging the largest wireless operations in U.S. history—those of Cingular Wireless and AT&T Wireless.
